Digital marketing is simply communicating the value of products to your customers using digital tools. It relies on content, email or search engine marketing. It also relies on social media platforms and online advertisements.
Traditional working which relies on newspaper , billboards or any other print media might work and be of a bit help if it is strategically designed and executed on but, as compared to digital marketing traditional simply doesn’t have a chance. This is because of the following advantages of digital marketing over traditional one:
• Digital Marketing is more cost effective.
• Digital Marketing allows you to measure and analyze your efforts and it outputs on a much better and faster rate.
To increase your business visibility it is always advised to first go through all digital options possible then hunt for any other options.
Now, there might be a question jumping in your head that, how does this Digital Marketing help you to increase your business visibility? Let us find out the answer to this question.
Well, I have listed a few ways in which Digital Marketing helps you in improving your business visibility :
- Reach a huge number of people faster :
- Digital Marketing helps you to reach to a large audience very fast. As we know that more than 91% of the world’s population is an active user of the internet. They might not be reading newspapers or paying much attention to the billboards around them. But, they for sure use social media like facebook, twitter or Instagram, watch videos on You-Tube or other video streaming platforms or exchange emails.
- So, if you put up an advertisement on these platforms, there are chances that they might close it after having a glimpse of it. But, it will remain somewhere at the back of their mind. If they require some product like yours, at least once they will go through your products and services.
- Hence, by advertising your products online you are able to collect more customers and in turn, increase your business visibility.
- Cost Effective :
- Displaying your business and advertising your products online, is cost effective as compared to if you would have adopted traditional ways to do so.
- It is comparatively much cheaper to send email advertisements and invitations to individual customers rather than sending them a traditional mail which will cost much more depending on the distance from your area to the area where your customer lives.
- You can also check the quality of content your advertisements using some online tools which are available for free.
- By putting up advertisements on online platforms and social media you will be able to reach to more number people at a much lower cost rather than putting up your advertisements about your business on pamphlets and billboards which would cost you a good amount including the printing and labor charges.
- For example, on a facebook page, if you boost your post to reach to around 1000 people, it will cost you just Rs.65 which is a very small amount. In contrast, if you would have opted to send the advertisement to individuals via some traditional way it would have cost you thousands for some 500-1000 people
- No Boundaries :
- Digital Marketing helps you to advertise your business worldwide. There is no boundary that which is stopping you reach the people outside your state or country.
- You can target the audience of any place and at any time by means of online tools available on the internet. Simply by being in India, you can promote your business to Korea, US or other countries. Hence, allowing you to increase the visibility of your business easily on a very large scale.
- It saves your time and money as well as helps your business to grow worldwide.
- Target Specific Audience :
- Now suppose if your product would have been for people of particular age group or for people of particular background or gender, just imagine how hectic and troublesome would it have been to make sure that it reaches only to a specific audience. It would have consumed more of your time, effort and money.
- Thankfully, we have the option of Digital Marketing where we can easily promote our business to a targeted group of people easily.
- Like, if we want to promote our business on Facebook and want to it to target a group of people falling under a particular age group or of a particular gender, we can easily select in the options available there. You can also choose if you want to promote your business among people having particular interests. And, on a single click, it’ll be shared to them.
- Analytics :
- By opting for digital marketing you make sure you are getting data of everything i.e., how many users are coming to your websites or seeing your advertisements, how much time they spend on going through your business, did they like it or not or did they share your advertisement or website somewhere? In short, you have a track of every activity that happens on your site.
- This helps you to analyze your efforts and show you the outputs of your efforts and show the visibility of your business which otherwise it would have been a difficult job to analyze if your efforts are bearing fruits or went in vain.
- There online tools like Google Analytics, Firebase Analytics or WordPress and many more which helps you to keep track of every activity on your website or advertisement.
- Analyzing the data you can find out more ways and tactics to make your business more visible.
These are the major 5 factors which help you to increase the visibility of any business on a large scale. And, digital marketing provides all these easily and in a very cost-effective way. So, I hope that now you would have understood how Digital Marketing helps to increase your businesses’ visibility and take you to the top of the chart.